Did you hear?
New guidelines issued Monday by the National Assn. of Theatre Owners call for limiting the length of movie trailers to two minutes.

Why do you think this is so? Are you people complaining in theatres of the trailer? Is the trailer giving away too much of the movie? Real talk I always thought a trailer was 2 minute or less. Ha ha. That must be the perfect time frame for the trained mind. 2 min or less ? What do you think?

KTLA

Cinema owners have long complained about the length of movie trailers.

Now they’re clamping down.

New guidelines issued Monday by the National Assn. of Theatre Owners call for limiting the length of movie trailers to two minutes.

The guidelines, which the trade group said were designed to “maximize the effectiveness and efficiency of the industry’s marketing efforts,” also call for restricting marketing time for trailers to 150 days prior to the release date of the film, and 120 days for all other in-theater marketing materials. Two exemptions per distributor per year would be allowed for both trailer length and marketing lead time.

Click here to read the full story at LATimes.com.

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