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Wow what great advice for CEOs. Let me know what you think.

Business & Money


This post is in partnership with Inc., which offers useful advice, resources, and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.

In June 2007, when Apple’s first iPhone was sold, cell phones were already a big market. But by 2009, Apple ended up with 30 percent of it.

How did Jobs convince AT&T to give Apple a groundbreaking deal in exchange for the exclusive right to service the iPhone in the U.S.? When he worked at telecommunications consulting firm, Adventis, Raj Aggarwal met with Jobs twice a week for several months.

In an August 15 interview with me, Aggarwal explained how Steve Jobs persuaded AT&T to provide service for the iPhone with an unprecedented revenue sharing agreement. According to the Harvard Business School case, Apple Inc. in 2010 AT&T, the exclusive U.S. operator for the iPhone, agreed to an unprecedented revenue sharing agreement…

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